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A bride poses in a strapless structured wedding gown in front of mauve curtains and a full-length mirror at a bridal boutique.

Your Guide to Bridal Gown Sizing

//  by The Wedding Shoppe

Bridal gown sizing isn’t always what brides expect, and it’s often the first surprise during a dress appointment. Unlike everyday clothing, bridal sizing uses a different scale—so the number on the tag may not match what you wear off the rack. Understanding how dress sizes, wedding dress sizes, and measurements work can help you feel more confident during your appointment and ensure you’re focused on finding the gown that feels like “the one.”

Sizing Isn’t Universal—And That’s Okay

The same bride in the lace gown stands by racks of wedding dresses, showcasing the floral lace detail and scalloped train.

Bridal designers often use size charts that don’t line up with standard retail sizing. That means you might wear a size or two (or more) up from your usual clothing. It’s helpful to ignore the number and focus on how the gown fits your shape. Stylists at The Wedding Shoppe use your actual dress measurements to match you with the right size from each designer’s chart.

Measurements Matter More Than the Tag

A bride with soft curls wears an off-the-shoulder mermaid gown with floral appliqués and a voluminous tulle skirt in a bright bridal shop.

When you try on gowns, your stylist will take your bust, waist, and hip measurements and compare them to each designer’s size chart. These dress measurements determine which size to order, since each brand has slightly different specs. If you fall between sizes, you’ll typically go with the larger one so the dress can be tailored. Proper alterations will sculpt the gown to your body—something a size label could never do on its own.

Why Your Street Size Doesn’t Translate

A smiling bride stands in front of an ornate mirror wearing a strapless satin wedding gown with ruching on the bodice and a flowing train.

It’s totally normal for your wedding dress size to be different from your go-to jeans or dress size. Ready-to-wear brands vary widely, but bridal sizing has stayed fairly traditional. Most designers base their sizes on patterns created decades ago. While this isn’t always ideal, it helps to know that your size in a bridal gown doesn’t define you—it just gets you closer to a gown that fits your body beautifully and comfortably.

How Alterations Create the Perfect Fit

A bride wearing a long sleeve wedding gown with a fitted silhouette stands on a pedestal while a stylist adjusts the train.

Once your dress arrives, a dedicated seamstress works magic to tailor it just for you. Even when your gown matches your wedding dress size, it still needs adjusting. Think of alterations as the final stage of customizing your gown—nipping in a bodice, lifting a hem, or adding straps. These subtle changes ensure the gown hugs your figure exactly how it should. Your dress doesn’t need to be perfect off the rack—it just needs to have potential.

Working With a Stylist Helps Eliminate Stress

A full-length view of a bride wearing a sleek strapless wedding dress with clean lines and a structured silhouette, posing confidently.

Trying on wedding gowns with an experienced bridal stylist by your side makes sizing much easier. They’ll guide you through the process, talk you through dress sizes, and help you focus on how each gown makes you feel—not just how it fits. Trust that your stylist has seen it all, and they’re here to make sure you look and feel incredible in the dress that’s right for your vision, budget, and body.

Understanding bridal gown sizing from the start can take the pressure off and help you enjoy your shopping experience. Whether you’re navigating dress sizes, reading charts, or wondering about alterations, your Wedding Shoppe stylist is there to help every step of the way. With accurate dress measurements and expert guidance, you’ll find a gown that flatters you beautifully. 

Pinnable blog post graphic for "Your Guide to Bridal Gown Sizing" from The Wedding Shoppe.

Just remember, bridal gown sizing is a tool—not a rule—and it’s the fit and feel that truly count. Find your dream dress and get your measurements right by reserving a private bridal suite at The Wedding Shoppe!

Blog Author – Michelle

Michelle McFarland is the founder and owner of The Wedding Shoppe in Berkley, Michigan. With over 25 years in bridal retail, she’s known for creating unforgettable shopping experiences and building thriving, service-driven teams. Michelle is also the founder of Aisle & Altar Designs, expanding her impact across both retail and wholesale bridal sectors.

Learn More About Michelle
Previous Post: «Tabletop filled with floral decor and sweets, including a two-tiered dessert tray with cream puffs and berries, surrounded by orange and ivory flowers. Unforgettable Wedding Shower Ideas
Next Post: Find Your Elegant High Neck Wedding Dress A close-up of a bride in a high-neck lace wedding dress with long illusion sleeves and a floral applique bodice, highlighting the intricate texture and romantic style.»

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