National Bridal Sale
July 11-26, 2026

What is the National Bridal Sale?

Metro Detroit’s favorite bridal shopping event is back. Discover hundreds of wedding dresses, exclusive savings, and the personalized experience brides have trusted for over 26 years. For two weeks only, The Wedding Shoppe celebrates one of the biggest bridal shopping events of the year.

From July 11–26, you’ll discover wedding dresses starting at just $499, save $300 on regular-priced gowns at your first visit, and enjoy 25%-75% off bridal accessories.

Get ready to find “the one,” this is the perfect time to experience Metro Detroit’s largest wedding dress collection with the guidance of a dedicated Bridal Stylist.

Your dream dress is waiting for you – and you could be taking it home the very same day.

Wedding Dresses

Couture Dresses

Plus-size Dresses

Make Your Appointment

Why Shop During the National Bridal Sale?

Hundreds of Wedding Dresses
at Special Event Pricing

Discover incredible savings on wedding dresses throughout the store, including gowns starting at just $499.

Save $300 When
You Find “The One”

When you fall in love with a regular-priced gown at your 1st visit during the event, you’ll save $300 on your purchase.

Finish Your Look with
25%-75% Off Accessories

From veils and jewelry to headpieces and finishing touches, complete your bridal vision while enjoying exclusive event savings.

Make Your Appointment

Looking for a
Reception Dress or Second Look?

Found your ceremony gown but still dreaming about a second outfit for your reception, after-party, or rehearsal dinner?

National Bridal Sale is the perfect time to explore our collection of mini dresses, bridal separates, and fashion-forward second looks.

With event pricing throughout the store, you can create multiple wedding-day moments without stretching your budget. Because every bridal moment deserves a look you’ll love.

Make Your Appointment

woman in reception dress sitting outside

National Bridal Sale F.A.Q.’s

Questions

DO I NEED AN APPOINTMENT?

Yes, our National Bridal Sale is our most popular event of the year! Reserving your Private Bridal Suite ensures you will have a dedicated professional bridal stylist to assist you in finding your perfect wedding dress.